Cherry color, they are clothes and accessories made from essentially natural materials, sometimes recycled, always chosen with care for their ecological qualities.

Each piece being made by hand or in an artisanal way, they are often unique pieces; an approach that illustrates a desire to give meaning to our acts of consumption and to nourish a relationship with objects that gives them a lasting place in our lives and a more sentimental value.


WHO AM I?

I am Alice, creator of the brand Couleur cerise.

Dreamy, curious, passionate, driven by a strong social and ecological awareness and a pronounced taste for experimentation, traveler and committed for several years to international solidarity, the paths I took have nourished my creativity in often unexpected ways (introduce me to knitting in the Peruvian Andes in the company of llamas!), have strengthened my desire to embrace a simple way of life and respectful of the living, to finally bring me back to Lyon, my adoptive city.

I started to make accessories for myself, for those around me, to offer (me) what I could not find in the trade. The desire to consume differently was a powerful driver of my abundant inspiration, and I wanted to share my creations with a wider audience. Cherry color was born.


TRAVELS...

I draw my inspiration from nature, its shapes and colors... "Couleur cerise" came naturally to me to illustrate the state of mind of my creations.

Travel is also a great source of inspiration for me.
For the record, I learned to knit in Peru in 2009, in the family that hosted me during a volunteer mission in the Andes. Since my first nose mask (I admit, a little holed!), knitted in the mountain cold at more than 3500m altitude in the company of llamas and alpacas, I have come a long way!
My stays in Senegal marked another turning point in my creative activities: I discovered wax! (and the pleasure of negotiating the fabric at the village market!!). Back in France, suitcases full of fabric, I offered myself my first sewing machine and that's how I learned self-taught.


ECOLOGY AND RECUP' SPIRIT

My "recuperation" and resolutely ecological state of mind is also found in my creations: I like to give second life to objects and materials (old sheet that becomes a handbag lining, or t-shirt transformed into a sarouel belt ...). "Nothing is lost, everything is transformed."

I pay a lot of attention to detail, whether in the finishes, in the origin of the materials used... And my perfectionist inclination led me more than once to undo when I was not satisfied with the result to start all over again!! That's how you learn;)

Njaxass (se prononce "niarass") signifie "métissage" en wolof, l'une des principales langue du Sénégal.
NJAXASS est une marque de vêtements et accessoires qui propose un vestiaire coloré, inspiré du voyage et engagé pour une mode écoresponsable.

NJAXASS, c'est avant tout mon histoire, et c'est une histoire de voyage...
Inspirée par mes années d’expérience dans la solidarité internationale, NJAXASS est née de mon envie de contribuer à mon échelle à construire un monde respectueux des humains et de la nature. J'utilise exclusivement des matières naturelles en privilégiant la revalorisation, un parti pris écologique et qui stimule ma créativité ! En partageant à travers mon univers créatif ce que j'ai appris lors de mes voyages, je souhaite aussi promouvoir l'ouverture à la diversité culturelle et la valorisation des savoir-faire artisanaux à travers le monde.